VEGAS - outdoor
The media facade of the SEC "Vegas Crocus City" was realized on the eve of the "Miss Universe" contest in 2013 and became one of the main decorations of this grandiose event.
A special feature of the facade is the realization of the concept of "variable density", thanks to which the surfaces do not have visual clear boundaries: the image is blurred along the edges and smoothly transformed into a game of light that expands the possibilities for artistic ideas.
This allowed, in the format of one project, to realize both the ability to broadcast quality commercials, and to draw attention to the object itself by incredibly increasing its recognizability.
The media surface area occupies more than 4,600 m2 thanks to which it was recognized as the largest media facade in Europe at the time of implementation.
"Vegas Crocus City" is an ultra modern shopping and entertainment center, occupying five floors and embodies an original unique architecture. These are exact copies of such areas as Times Square, which is located in the center of Manhattan in the city of New York, with bright billboards and Rockefeller with a statue of Prometheus.
Area of the shopping center: 285 000 m2
More than half of the areas of the shopping and entertainment center "Vegas Crocus City" are entertainment formats.
